Sample Assessments

By doing a thorough internal research of goals, vision, and mission statement, combined with a study of external factors like competitors’ analysis, government policies etc.

Some prominent examples of organizational resources are:

• People
• Money
• material
• technology
• Equipment
• Time
• IT
• Infrastructure
• Information (what is going on) 

By using following techniques:

• Having a staff member or a team in charge of the specific task to develop, implement, maintain and review the strategy.
• Setting out time for meetings with other staff members and “top management” to review internal and external communication needs and preferred communication tools.
• Identifying all the technical and equipment requirements to fulfill the strategy’s goals, including capacity building needs within the organization.
• Allocating the proper amount of financial resources to: a) cover the staff time required for developing, implementing, maintaining and reviewing the strategy; b) acquire the necessary equipment and build the capacity in-house for the use of different communication tools that will fulfill the strategy’s goals.
• Having access to different institutional resources, such as library resources, organizational archives and board of directors meetings, will provide relevant information for developing, implementing and maintaining the communications and engagement strategy.

First the organization must prioritize its funds. The most important programs need to be looked at first. Then look at exactly what the funds will be used on within these programs. Look at the revenue each program of the business used the year before and then think if so much money was used on supplies how many supplies are left over. Proper budgets can be trimmed from any business but you must look at all parts.